Visa gets Vicky Kaushal as brand ambassador

Visa has announced the appointment of actor Vicky Kaushal as brand ambassador. 

 

The brand has rolled out a campaign 'pay safe with Visa', to highlight this association. 

Conceptualised by Leo Burnett and directed by Shekhar Kamble, director, DreamPunk, the film highlights the various features of Visa card payments and the underlying security features that make them safe, comfortable and stress-free for consumers.

 

Sujatha V. Kumar, head – marketing, India and South Asia, Visa, “Visa has been a trusted brand in digital payments for decades and card payments have withstood the test of time. Our 'Pay Safe with Visa' campaign highlights this inherent benefit of card payments and our commitment to safe payments, always. We are delighted to have Vicky Kaushal representing the brand, and through this campaign, demonstrating the peace of mind consumers can experience when they pay safely with their Visa cards."

 

Sachin Kamble, national creative director, Leo Burnett India, said, “Safety has been the primary concern for all payments. Our campaign features Vicky Kaushal and draws an analogy between the safety measures undertaken to safeguard one's personal belongings with the safety assurance that one experiences when using Visa cards for payments. Each film reiterates, through everyday relatable situations, how Visa extends the utmost importance and care for the safety of your card transactions.”