Warc Asian Strategy Prize: 11 shortlists from India

Entries from DDB Mudra Group (four), McCann Worldgroup India (three), Famous Innovations, Mindshare, Ogilvy, Rediffusion and TBWA in the running

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Warc Asian Strategy Prize: 11 shortlists from India

Thirty campaigns from nine markets have found their way onto the shortlist for the 2019 WARC Prize for Asian Strategy (see complete list below).

Indian agencies lead the way with the most campaigns shortlisted (11), followed by China (6), Malaysia (3), Singapore (3), Indonesia (2), Pakistan (2), Hong Kong (1), Philippines (1) and Taiwan (1). Agency networks boasting multiple shortlisted entries include BBDO, DDB, Ensemble, McCann, Mindshare, Ogilvy and TBWA.

The winners will be announced in early November. The award, now in its ninth year, is being judged by a panel of 25 client- and agency-side experts led by Frederique Covington, SVP and head of marketing and cross border for Asia Pacific at Visa. The winners of the top award-winning papers will share a US$10,000 prize fund.

Title	Brand	Parent	Lead agencies	Contributing agencies	Country
Keep Loading	Tata Ace Mega XL	Tata Motors Ltd	Rediffusion	Havas Media	India
Mother's Love Express	illuma	Wyeth	Ogilvy Taiwan	N/A	Taiwan
St. Patrick’s Day	Guinness	Diageo	iris Singapore	Dentsu Red Star	Singapore
Faces of the City	Coca-Cola	The Coca-Cola Company	McCann-Erickson Guangming Ltd Shanghai	N/A	China
Everyone is an Amazing Book	Amazon Prime Reading	Amazon China	McCann Worldgroup China	N/A	China
Food Pairing	Guinness	Diageo	BBDO Indonesia	iris Worldwide Indonesia	Indonesia
The best gift for your child is a retirement plan for yourself	Income	Income	BBH Asia Pacific	N/A	Singapore
Anything is better with KFC Golden Egg Crunch	KFC	QSR Stores Sdn Bhd	Ensemble Worldwide, Universal McCann	Reprise Malaysia, Cadreon	Malaysia
The Shortest CNY Ad	Anchor Beer	Heineken Malaysia Bhd	Ensemble Worldwide	Universal McCann Malaysia	Malaysia
For the real engine of the truck	Castrol CRB	Castrol	Ogilvy, Mindshare	N/A	India
Blink to Speak	Asha Ek Hope	NeuroGen Brain and Spine Institute	TBWA\ India	N/A	India
Break in case of life's little emergencies	KitKat	Nestlé	McCann Worldgroup Philippines	N/A	Philippines
The world's longest drive-through furniture catalogue	IKEA	IKEA	McCann Worldgroup India	N/A	India
FitMe Squad	Maybelline	L'Oréal Malaysia Sdn Bhd	Ensemble Worldwide	N/A	Malaysia
Noon Assembly	Kwality Dairy	Kwality Limited	McCann Worldgroup India	N/A	India
Shake and Dip	McDonald’s	McDonald's	DDB Group Hong Kong	N/A	Hong Kong
Bodybuilder	Pond's Men	Unilever	Ogilvy Singapore	Mindshare Indonesia	Indonesia
Asking Indian men to shut up	Baggit India	Baggit	Famous Innovations	N/A	India
When family planning had a better plan	Bill & Melinda Gates Foundation	Bill & Melinda Gates Foundation	McCann Worldgroup India	N/A	India
Project Free Period	Stayfree	Johnson & Johnson Pvt Ltd	DDB Mudra Group	N/A	India
Take Back Your Time	Stayfree	Johnson & Johnson Pvt Ltd	DDB Mudra Group	N/A	India
Pink Power	Inorbit Malls	K. Raheja Corporation	DDB Mudra Group	N/A	India
Suede Gully	Puma	Puma Sports India Pvt Ltd	DDB Mudra Group	N/A	India
Colonel KI	KFC	Yum China	Mindshare China	N/A	China
Crunchy Sound Challenge	Lay’s	PepsiCo China	Mindshare China	N/A	China
Makeup on the Way	Maybelline	L’Oréal China	Mindshare China	N/A	China
Kyrie5 – Reinventing the ‘Sneakerdrop’	Nike	Nike	Mindshare China	N/A	China
Passion Made Possible	Singapore Tourism Board	Singapore Tourism Board	TBWA Singapore	Zenith, Edelman	Singapore
Truck Art Childfinder	Berger Paints	Berger Paints	BBDO Pakistan	N/A	Pakistan
Bridal Uniform	UN Women Pakistan	UN Women Pakistan	BBDO Pakistan	N/A	Pakistan

"This year's shortlist shows how a range of brands across the region are using innovative strategies to respond to demanding business briefs and stay competitive," Covington said. "They provide marketers working in the region with a wealth of insights, learnings and inspiration."

Source:

Campaign India

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