The shortlist for the Effective Channel Integration category for WARC's Media Awards have been announced.
Mediacom India's 'Bachelor of Shaving' for Gillette India has made it to 19 shortlists in the category.
The jury chair for this category is Charlie Chappell, senior director, global integrated media, The Hershey Company.
He said, "It's great to see that marketers are embracing the new norm of a constantly changing communications landscape. Through the submissions, it is clear that they have proven that to do great work you must reach across various, dynamic channels to achieve your business objectives. I applaud the marketers for pushing the boundaries and continuing to stretch their learnings that has led them to award-winning campaigns."
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