Warc has rolled out its 'Creative 100' list for 2022.
The annual ranking is produced by combining the results of the global and regional creative award shows of 2022.
Amy Rodgers, head, Warc Creative, said, “In an industry that sometimes struggles to defend its place in the C-suite, the rankings offer an opportunity for marketers to reflect on the best campaigns in the business and to review the impact their own work has on their brands. The benchmarks and insights garnered from the Warc Rankings are at the core of our brand promise: to bring confidence to marketing decisions through evidence-based insight and inspiration.”
Vice Media's 'The Unfiltered History Tour' by Dentsu Creative is second among the most-awarded campaigns for creativity. Ogilvy's 'Shah Rukh Khan-My Ad' for Cadbury Celebrations is 14th on the list. FCB's 'The Nominate Me Selfie' for The Times of India is ranked 29. Ranked 41 is VMLY&R's 'The Killer Pack' for Maxx Flash.
India is the seventh most-awarded country in 2022. The USA tops the list. India wasn't part of the top 10 in the last edition of the report.
Among the top creative agency list, Ogilvy's Mumbai office is ranked 21st. FCB India is at number 26, while Dentsu Creative is ranked 31st.
Ogilvy tops the list of the world's most-awarded networks for creativity, while WPP is the most awarded holding company for creativity.
Anheuser-Busch InBev tops the most awarded advertiser list while Unilever is second.
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