Campaign India Team
Feb 22, 2023

Wavemaker India launches D2C practice

Will be part of the agency’s overall e-commerce and precision practice

Wavemaker India launches D2C practice
Wavemaker India has announced the launch of its specialised direct-to-consumer (D2C) practice with an aim to help brands implement, navigate and grow better. 
 
The practice will be part of the agency’s overall e-commerce and precision practice. 
 
Wavemaker will allow brands to simplify strategy and deployment for the journey of a D2C channel. The solution will help clients with their technology stack, design the customer experiences, set up a growth platform and design and manage the entire fulfilment infrastructure. 
 
It will also allow brands to only pick specific solutions that they wish to optimise for. 
 
Additionally, it will also launch a separate program that will work with D2C start-ups to help scale demand and operations. 
 
Wavemaker has already applied this practice to its clients including MTR Foods, Nokia, and L’Oréal among others. 
 
Ajay Gupte, CEO – South Asia, Wavemaker, said, “We are committed to creating solutions which offer unparalleled growth to our brands and partners. We have been investing and building this capability for a few years now. Launching the  D2C practice marks the expansion of our digital and E-Commerce offerings and is a step toward providing focussed solutions for brands who are to  manage their value proposition and value chain.”
 
Vishal Jacob, chief transformation and digital officer, Wavemaker India, said, “We have seen a lot of brands wanting to build a direct connection with their consumers. Consumers too are looking for a closer relationship with brands making it important for D2C marketers to adapt and stay relevant in the game. Our D2C practice will help marketers plan better and tailor their offerings to better suit their customers”.  
 
Source:
Campaign India

Related Articles

Just Published

45 minutes ago

Magnite launches unified SpringServe video platform

The platform combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

7 hours ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

9 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

9 hours ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.