Shephali Bhatt
Dec 30, 2011

“We live in a visual world where everything we see has been thought about while everything we hear is not” – Tony Hertz

Tony Hertz, owner and creative director, Hertz Radio, was in the country last month. Here is an excerpt from an interaction with him on the sound of brands and the future of radio advertising

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

4 hours ago

The new frontier in brand storytelling

IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.

5 hours ago

M&C Saatchi and S4 Capital downgrade 2025 growth ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.

6 hours ago

Former WPP boss Mark Read announces next move

Read announced his departure from WPP in June.

6 hours ago

Loca Loka bets on India’s premium tequila wave with ...

Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?