Bottle Openers appoints Saurabh Kapoor as co-founder and CEO
Digital media and marketing communication solutions company, Bottle Openers, has appointed Saurabh Kapoor as co-founder and CEO. Kapoor moves from Koovs where he was digital head.
In a career spanning more than 10 years, Kapoor has also worked with Quasar, Dominos, Telenor, Adidas, Panasonic and Magicbricks.
Bottle Openers, was founded in August 2016 by Sachin Kumar, who used to head digital business for Motivator India.
ITW Playworx launched
ITW Consulting (ITW), a company that specialises in brand management solutions across sports, entertainment, and media has announced the launch of ITW Playworx, an entertainment, media and communication arm. The company has appointed Sidharth Ghosh as CEO of this division which is based in Mumbai with offices across Delhi, Bengaluru, Chennai and Kolkata in the Indian market. Ghosh joins from psLIVE.
Rupa gets a new logo
Rupa Frontline has revamped its brand identity with the launch of a new logo with an aim to target a younger audience. A 360-degree campaign has been rolled out to communicate the new logo.
Sonu Sood appointed IG International’s brand ambassador
IG International, a fresh fruit importer, has announced the appointment of Sonu Sood as its brand ambassador.
IG International imports 31 varieties of fruits across 22 countries in the world. It uses its network to cater across Mumbai, Bengaluru, Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Jalandhar, Hyderabad, Lucknow, Kolkata, Cochin, Patna, and Nagpur across India.
Wishbells gets Rajpal Yadav
Wishbells, a premium gifting solutions provider, that aims to launch by the end of this month has roped in Rajpal Yadav as brand ambassador.
This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.