World Gold Council appoints Mudra

Mudra has bagged the creative duties for World Gold Council (WGC). The size of the account is approximately Rs. 5 - 6 crores. The agency won the business post a multi-agency pitch that also saw the participation from agencies such as Saatchi & Saatchi, Lowe and JWT, among others.

Confirming the win to Campaign India, Bobby Pawar, chief creative officer, Mudra said, "We're looking forward to working on a lot of cool stuff for World Gold Council. We're currently working on a tactical campaign for the brand, which should break sometime soon."

Mudra now joins World Gold Council's roster of agencies that includes O&M and BBH India. Pawar said that the forthcoming campaign is a 360 degree initiative that includes TV, print, outdoor, radio, in-store advertising and digital.