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Mudra has bagged the creative duties for World Gold Council (WGC). The size of the account is approximately Rs. 5 - 6 crores. The agency won the business post a multi-agency pitch that also saw the participation from agencies such as Saatchi & Saatchi, Lowe and JWT, among others.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.