Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.
Here's what Varun Duggirala, co-founder and content chief, The Glitch, had to say.
A surprising moment of 2018
I’m not sure about surprised..but Kevin Systrom leaving Instagram was a sad moment for me. He along with Mike Krieger built what is arguably the most amazing social media platform of the last decade and it was sad to see both of them go.
Prediction for 2019
The content economy will have a quality audit. Where it won't be as much about creating content as it will be about creating great quality content. Sacred games has taught us all that.
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