Advertising
Campaign India Team
Dec 06, 2021

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Swati Bhattacharya
Swati Bhattacharya

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022. 

Here's what Swati Bhattacharya, creative chairperson, FCB India, had to say:
 
Your stand-out moment or learning from 2021?
 
Eurovision channel giving free spots for the next six months for 'The Mirror' campaign all over Europe and Africa! Free media is the best award for a creative person!
 
An outrageous prediction for 2022?
 
We will finally stop chasing views in 2022. That's the one thing we will drop from our case videos.
 
Also read:
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

PR Awards 2025: Shortlists, jury announced

2 PR Awards 2025: Shortlists, jury announced

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Campaign India PR Awards 2025: Winners announced

4 Campaign India PR Awards 2025: Winners announced

Eknath Shinde's message to advertising, marketing and media professionals

5 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Concept PR goes all in on AI with Concept X launch

7 Concept PR goes all in on AI with Concept X launch

Valentine's Day 2024: Brand work that caught our attention

8 Valentine's Day 2024: Brand work that caught our attention

Target’s secret weapon? India’s role in its ad empire

9 Target’s secret weapon? India’s role in its ad empire

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

10 GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

Related Articles

Swati Bhattacharya to exit FCB
Advertising
Feb 06, 2024
Campaign India Team

Swati Bhattacharya to exit FCB

Swati Bhattacharya added to The One Club for Creativity's board
Awards
Mar 24, 2022
Campaign India Team

Swati Bhattacharya added to The One Club for ...

Cannes Lions 2022: 'I feel that love before the data tells me whether the campaign worked or not' - Swati Bhattacharya
Advertising
Jun 20, 2022
Raahil Chopra

Cannes Lions 2022: 'I feel that love before the ...

Year-ender 2020: 'Want hugs and kisses from 2021' - Swati Bhattacharya
Advertising
Dec 11, 2020
Campaign India Team

Year-ender 2020: 'Want hugs and kisses from 2021' - ...

Just Published

Call for entries: Campaign Asia-Pacific’s 2025 Power List
Marketing
1 day ago
Staff Reporters

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

Women’s cricket searches by Indians rose 103% in 2024: Kantar study
Media
1 day ago
Campaign India Team

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

Is Elon Musk’s X winning back advertisers?
Advertising
1 day ago
Reem Makari

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

Take a peak: How marketers can turn digital noise into lasting loyalty
Advertising
1 day ago
Neil Patel

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.