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How happy are we? Is the happiness in the mind and is it real?As the country was hammered with bad news, the question that everyone kept asking was, how badly will the recession affect us. Is it real and are we insulated? Was the India shining story over, and were we entering a phase that would destroy years of growth?While there is an economic reality there is also the reality that we create in our minds. Had our minds slipped into a recession even before the economy did?
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The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
December means one thing for agencies across Asia-Pacific: AOY night. The Agency of the Year Awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.
Ravi Kudesia has been appointed vice president and business head of the division.
India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.