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How happy are we? Is the happiness in the mind and is it real?As the country was hammered with bad news, the question that everyone kept asking was, how badly will the recession affect us. Is it real and are we insulated? Was the India shining story over, and were we entering a phase that would destroy years of growth?While there is an economic reality there is also the reality that we create in our minds. Had our minds slipped into a recession even before the economy did?
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.