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How happy are we? Is the happiness in the mind and is it real?As the country was hammered with bad news, the question that everyone kept asking was, how badly will the recession affect us. Is it real and are we insulated? Was the India shining story over, and were we entering a phase that would destroy years of growth?While there is an economic reality there is also the reality that we create in our minds. Had our minds slipped into a recession even before the economy did?
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.