Media Marketing Digital
Brandon Doerrer
Jul 26, 2024

Publicis Groupe to acquire creator marketing agency Influential

The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.

(L-R) Ryan Detert and Arthur Sadoun. (Photo credit: Publicis Groupe, used with permission)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

6 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

How Perfetti’s marketing formula endures amid India’s changing tastes

7 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

8 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Publicis Media launches Spark Foundry India
Media
Nov 17, 2025
Campaign India Team

Publicis Media launches Spark Foundry India

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Advertising
Dec 10, 2025
Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue
Advertising
Nov 13, 2025
Gideon Spanier

Publicis CEO hits out at Omnicom’s ‘apples and ...

Publicis Groupe’s global chief production officer James Morris departs
Advertising
Oct 24, 2025
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Just Published

Viewers using both linear TV and CTV jump to 116 mn in Q3
Media
6 hours ago
Campaign India Team

Viewers using both linear TV and CTV jump to 116 mn ...

49% of the incremental CTV viewers come from rural India, according to Kantar.

Omnicom must show new structure is about more than cutting its way to growth
Advertising
7 hours ago
Gideon Spanier

Omnicom must show new structure is about more than ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

Zuno SmartDrive campaign targets next-generation car insurance users
Advertising
8 hours ago
Campaign India Team

Zuno SmartDrive campaign targets next-generation ...

Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing
Advertising
8 hours ago
Campaign India Team

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing

MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.