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Tile trouble? Pidilite’s Roff has it all stuck together
Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
Upcountry consumers fuel 63% of India's short ...
According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.
89% of CMOs predict growth in their marketing ...
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
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Parle’s ‘GIF it a go!’: A sweet play on connection ...
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
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VdoCipher introduces live streaming services to ...
Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.
24 hours with ... Sandiip Kapur
Sandiip Kapur, founder and managing director of Promodome Communications tells us through what a day in his life typically looks like.
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