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Auto sector led print ads with 15.2% share in 2024: ...
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
SRK, supercharged engines and summer showdowns: ...
Airing the ad during the Champions Trophy final is slick timing—cricket fever is peaking, and in India, bikes and cricket are practically sacred. Talk about a power play!
Campaign roundup: Week of 10 March
The latest ad films and campaigns from brands like Appy Fizz, Flipkart, PhonePe, Kohler, Aqualogica, and more, in our weekly roundup.
Moves and wins roundup: Week of 10 March
Our weekly roundup of the latest appointments and account wins news from Poker Dangal, Amarnath Securities, SW Network, FCB Group India, 80dB Communications, and many more.
Pay-TV industry to witness marginal revenue drop in ...
Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.
Brands let women do the talking this International ...
These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.
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