To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
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