Kevin Lynch

OPINION: How agencies can collaborate better (No, seriously)
Advertising
Jun 27, 2012
Kevin Lynch

OPINION: How agencies can collaborate better (No, ...

Kevin Lynch, executive creative director at Energy BBDO and senior vice-president, creative lead at Proximity, shares practical tips for making multi-agency collaborations successful.

Five things you can do to avoid 'placebo marketing'
Advertising
May 23, 2012
Kevin Lynch

Five things you can do to avoid 'placebo marketing'

Placebo marketing is that which makes marketers feel better but doesn't actually do anything to help the brand. Kevin Lynch, executive creative director at Energy BBDO and senior vice-president and creative lead at Proximity Worldwide, shares five tips for avoiding it

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