Love Depot: Premiumisation set to ignite sexual wellness category

Love Depot, TTK Healthcare’s online platform dedicated to sexual wellness, has just completed its second year, marking a period of growth and adaptation in India’s evolving market. Arjun Siva, the company’s senior deputy general manager for digital marketing and ecommerce, shared insights into the brand’s progress.

TTK, the first company to import condoms into India in 1948 and subsequently manufacture them locally, launched the Skore brand post-2012, expanding its influence in the wellness sector. Siva noted that during the pandemic, the company recognised a growing acceptance and demand for pleasure products, inspiring the launch of Love Depot in response.

He tells Campaign that the sexual wellness category has witnessed a surge in new players and doubled its growth in the last year alone. TTK’s D2C model was crucial in this journey, with customers preferring the privacy and discretion of online shopping over physical stores.

In addition to D2C, Siva credits influencers and content creators who have raised awareness, overcoming marketing challenges to establish consumer trust. Recognising education as a key market driver, Love Depot has even created a ‘professor’ character on its platform to demystify product use and promote sexual health.

While TTK remains open to offline expansion, Love Depot’s focus remains digital, leveraging content marketing and carefully navigating ad restrictions to reach India’s changing consumer mindset. Looking ahead, TTK is also exploring premiumisation trends in sexual wellness, expecting demand for high-quality, app-driven products to continue growing.

Watch the entire interview above to know more about the company's growth so far and future plans.