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IPA warns of 'death spiral' as marketers prioritise ...
Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.
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Bayer consolidates $752m media and creative ...
EssenceMediacom was incumbent on media, while IPG's MullenLowe held creative duties in Europe, alongside Omnicom's BBDO in the US.
Nespresso picks Leo for creative account
McCann Worldgroup has worked with the brand for two decades.
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Monks owner S4 Capital reports 11.4% revenue drop ...
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
Havas reports 0.8% drop in revenue for 2024 as Asia ...
First set of results since Havas was spun off from Vivendi.
WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
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