Andrew Scott, chief operating officer at WPP, has been promoted to the company’s board of directors.
(This article first appeared on CampaignLive.co.uk)
His focus is on driving ‘operational effectiveness’
Andrew Scott, chief operating officer at WPP, has been promoted to the company’s board of directors.
(This article first appeared on CampaignLive.co.uk)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
Our weekly roundup of the latest appointments and account wins from Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, Indian Beverage Association, Cleartrip and many more.
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.