Yannick Bollore

We can be better with AI, but we must be better than AI
Advertising
Jun 08, 2024
Yannick Bollore

We can be better with AI, but we must be better than AI

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.

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