Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.
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Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay relevant, says the lead at Quantum Consumer Solutions.
Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.
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