Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
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Work less, deliver more: Why the 90-hour workweek ...
Overwork isn’t a badge of honour—it’s a sign of flawed workplace culture. How should agencies refocus on productivity instead?
ICC Champions Trophy: Cricket biggest stage, your ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
Diageo India appoints Praveen Someshwar as ...
Hina Nagarajan will move to another global executive position at Diageo plc
KukuFM banks on Bhakti app, Maha Kumbh for growth push
The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation activities during Maha Kumbh Mela.