Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why is PVMA missing ‘U’?

1 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

2 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

South Indian films dominate box office in 2024: Ormax report

4 South Indian films dominate box office in 2024: Ormax report

India’s brew boom: How coffee brands are winning over young consumers

5 India’s brew boom: How coffee brands are winning over young consumers

GroupM axes global agency CEO roles in major centralisation push

6 GroupM axes global agency CEO roles in major centralisation push

Valentine's Day 2024: Brand work that caught our attention

7 Valentine's Day 2024: Brand work that caught our attention

Ad industry’s budget wishlist: Relief, reforms, and digital push

8 Ad industry’s budget wishlist: Relief, reforms, and digital push

WPP’s back-to-office push: Is India’s adland ready for reset?

9 WPP’s back-to-office push: Is India’s adland ready for reset?

Myntra’s FWD campaign plays a stylish chess gambit

10 Myntra’s FWD campaign plays a stylish chess gambit

Just Published

Ogilvy, Mondelez shine at Effie India 2024
Awards
2 days ago
Campaign India Team

Ogilvy, Mondelez shine at Effie India 2024

The Grand Effie was awarded to Leo Burnett India for its campaign for ACKO General Insurance.

Farming for change: How innovative marketing is reshaping India's agricultural landscape
Advertising
2 days ago
Vinita Bhatia

Farming for change: How innovative marketing is ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.

82% consumers value authenticity and simplicity in brands: VML study
Marketing
2 days ago
Campaign India Team

82% consumers value authenticity and simplicity in ...

Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.