Read about the latest news in the marcomm world including updates from 4AM Worldwide, Enormous Worldwide, Famous Innovations, FCB Ulka, Madison Media, Scarecrow M&C Saatchi, Social Beat and The Bel Group
Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover 23-27 October.
Famous Innovations to handle adidas' social mandate
Famous Innovations has bagged adidas' social media mandate. The account was won following a multi-agency pitch.
Enormous bags Rangriti
Enormous has bagged the creative mandate of Rangriti, an Indian fashion brand. The agency's Gurugram office will handle the mandate and will be working on a 360-degree communication strategy to make the brand relatable with its target audience.
Madison Media handling Polycab's World Cup campaign
Polycab India, an official partner of the ICC Men's ODI World Cup, has announced that it partnered with Madison Media and Professional Management Group (units of Madison World) for the tournament. Earlier this year, Madison Media and PMG partnered with Polycab India for an opportunity to get into a strategic partnership with International Cricket Council (ICC). This association included Polycab’s ground sponsorship of all major ICC men's and women's events this year.
Scarecrow M&C Saatchi & Saatchi has announced the elevations of Kapil Tammal as national creative director and Lalit Sakurkar and Yuvraj Gorule as group creative directors. Tammal joined the agency in 2011. He joined DDB Mudra in 2016 for a two-year stint. He returned to Scarecrow M&C Saatchi in 2018 as executive creative director and creative head.
Similarly, Sakurkar also joined Scarecrow M&C Saatchi in 2011 before exiting to DDB Mudra in 2016. He rejoined the agency in 2018 as group head.
Gorule joined the agency in 2012 from Ogilvy. He was most recently group creative head.
4AM gets Jonathan Sreekumaran and Siddhartha Sahni
4AM Worldwide has announced the appointments of Jonathan Sreekumaran and Siddhartha Sahni. Sreekumaran joins as chief business officer from Amala Earth, while Sahni has been appointed chief client and strategy officer, moving from Leo Burnett.
The Bel Group elevates Alamjit Singh Sekhon
The Bel Group has announced the elevation of Alamjit Singh Sekhon as general manager - South East Asia. He will be responsible for driving growth and spearheading the group’s business across the entire South East Asian zone. Furthermore, Sekhon will focus on scaling up Bel’s operations and adapting to local preferences. He was previously the comercial director (country manager).
Shoppers Stop assigns creative mandate to FCB Ulka
FCB Ulka has bagged Shoppers Stop's creative mandate. The agency will be responsible for developing and executing all integrated marketing campaigns. The account was won following a multi-agency pitch. The agency's work on the brand has already started as two films have been released.
Social Beat to handle Tata Cliq's SEO
Social Beat has won the SEO mandate for Tata Cliq post a multi-agency pitch. The agency's Mumbai office will handle the account. Social Beat's mandate is to scale monthly organic traffic by 2x over the next year.
The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.