2024
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Clothing brand Qua onboards women cricketers for its pre-fall campaign
In an exclusive interview with Campaign, the company's co-founders Divya Agarwal and Rupanshi Agarwal explain why they chose sportswomen to headline the ads.
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
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Sony Sports Network acquires broadcast rights for the Hero Asian Champions Trophy 2024
The event in China's Hulunbuir City, from September 8-17, 2024, will be broadcast live on Sony Sports Network and Sony Liv across South Asia.
SBI Life’s digital film celebrates the indomitable spirit of Indian Paralympians
The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.
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If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve
To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.
Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics
According to a YouGov survey, 55% watch the games to support the country’s athletes, while 42% want to enjoy its spectacle and excitement.
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