abhishek gupta
BEI Confluence takes on new clients, bolsters leadership
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio
Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable
Edelweiss Tokio Life Insurance shows how persistence is the name of the game
Watch the films by Left of Centre Marketing
Edelweiss Tokio Life Insurance gets Sonu Sood for 'income plan'
Watch the ad film conceptualised by Left of Center Marketing here
Opinion: Marketing is not a department, it is a culture
The author explains how marketing can cease to be a department and transform into a culture.
Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"
The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.
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