Edelweiss Tokio Life Insurance shows how persistence is the name of the game

With the aim to salute the spirit of insurance advisors across India, Edelweiss Tokio Life Insurance has launched a digital campaign. Titled #HumKarkeRahenge, the insurance company has employed the social media influence of its own sales fraternity to unveil the campaign.

 

Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, said, “Through this campaign, we want to highlight the determination of advisors in providing financial protection to families despite the issues of procrastination and low awareness regarding insurance. More often than not, their persistent nature is not seen in a positive light by people. We hope to combat that perception and allow customers to see these advisors from a different standpoint.”

 

“While the Covid-19 pandemic has significantly changed the perception of insurance, insurers need to invest in pushing the needle further. With this view, we decided on creating a campaign that propagates about protection, instead of a specific product. In the medium term, I foresee the industry making significant investments in category building,” added Gupta.  

 

CREDITS

 

Creative agency: Left of Centre Marketing

 

Production house: Chili and Oregano

 

Director: Prakarsh Gunjal