ad2c
‘Tracking optimisation is a global need’
Q&A with Madan Sanglikar, co-founder and MD, ad2c
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‘Ad guidelines could have helped avoid cases of negligence by digital agencies’
ASCI’s pilots to guide online ads kick off; industry moots considering best practices from other markets
Webchutney’s ‘Y! Loo’ wins Yahoo ‘agency hack’ contest
First such contest outside US saw seven teams from Delhi, Bengaluru and Mumbai creating digital and tech-powered solutions in 24 hours
Ad2c appoints Harish Nair and Pradeep AJ
Nair joins as chief strategy officer and Pradeep AJ joins as business director
Video: Paid versus unpaid media
WATCH digital honchos at adtech 2012 give their take on paid versus unpaid media
Madan Sanglikar joins digital media start-up AD2C
Sanglikar, who till recently was principal partner, Invention at Mindshare India, has joined the digital media start-up as chief executive officer
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