On Day 2 of adtech 2012 being held in New Delhi, Campaign India asked three digital players: Madan Sanglikar, chief executive officer, AD2C; Karan Gupta, managing director, Affinity Solutions; and Suresh Reddy, chairman and chief executive officer, Ybrant Digital share their views on the question: “Paid media versus unpaid media – where would you rather be? Why?"
Video: Paid versus unpaid media
WATCH digital honchos at adtech 2012 give their take on paid versus unpaid media
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
Magna forecasts a 7.7% increase in India’s adex for ...
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
Cookies crumble, privacy prevails: Marketing’s new ...
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.