Ad2c appoints Harish Nair and Pradeep AJ

Mobile marketing agency Ad2c has appointed Harish Nair as chief strategy officer and Pradeep AJ as business director. Nair's mandate is to help brands improve conversations with their audience through the mobile, while Pradeep AJ is expected to grow the business in South India.

Commenting on the appointments, Madan Sanglikar, chief executive officer, ad2c, said, “We are very excited about welcoming Harish and Pradeep on board. Their vast experience and expertise in digital arena will help us in delivering superior innovations and solutions. They will play a key role in strengthening and anchoring the digital proficiency of ad2c in India.”

On his appointment, Nair said, “I am very excited about embarking on this new journey with ad2c. My effort will be to utilize my skills and knowledge in forging a strong and formidable foundation for the digital squad at ad2c to guarantee a significant improvement in the way brands interact with their audience.”

Nair's experience in digital spans around a decade. Prior to joining ad2c, he was partner-invention at Mindshare.

Pradeep AJ added, “I consider myself fortunate that I am getting the opportunity to be part of the ad2c team and architect its business growth in South India. I am looking forward to utilize this opportunity to the maximum and enrich my experience. I firmly believe that mobile marketing is moving towards the pinnacle, and as a part of ad2c team I will ensure that we are the leaders riding this digital nimbus.”

Pradeep AJ started his career with digital B2B startups in 2002. He was with Jobstreet.com and dice.com before joining Mindshare in 2008.

Ad2c had launched in India last month. The agency's launch had coincided with the acquisition of MobiMasta, India’s first mobile marketing agency established in 2009, to combine their synergies with a team of mobile marketers.