advertising
‘Nice little advertising business you got there. Be a shame if something happened to it’
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
ASCI partners with gaming bodies to curb illegal betting ads
A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.
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JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
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GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
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The unbearable cost of truth
As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
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