advertising

1 day ago

Affle targets 900% growth by 2035 with AI-powered solutions for SMEs

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

2 days ago

Will snooping clause in new IT Bill put WhatsApp on mute?

India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace convenience.

Apr 04, 2025

Is your Gen Z nostalgia marketing going off-target?

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.

Apr 02, 2025

AI voices in advertising: Amplifying creativity or diminishing authenticity?

As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?

Apr 01, 2025

Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

Mar 28, 2025

India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.