advertising
Ad industry’s budget wishlist: Relief, reforms, and digital push
As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.
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Advertisers, it’s time to face facts. Because truth matters
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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ACKO, Munna and Circuit: Insurance, simplified with humour
The D2C protection destination’s second campaign leverages Bollywood icons and wit to demystify health insurance, fostering trust through cultural connection.
Nature takes centre stage in Britannia’s billboard campaign
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
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Is Apple’s $95 million settlement a data privacy wake-up call?
A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
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