advertising
Old souls, smart tech—the consumer paradox brands can no longer ignore
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
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Affle targets 900% growth by 2035 with AI-powered solutions for SMEs
The adtech player introduces OpticksAI and CTV AI to address the TV advertising needs of small and medium-sized enterprises (SMEs).
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Will snooping clause in new IT Bill put WhatsApp on mute?
India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace convenience.
Is your Gen Z nostalgia marketing going off-target?
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
AI voices in advertising: Amplifying creativity or diminishing authenticity?
As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?
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