advertising

8 hours ago

AI voices in advertising: Amplifying creativity or diminishing authenticity?

As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?

1 day ago

Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

Mar 28, 2025

India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

Mar 27, 2025

IAS opens office in Mumbai; its third in India

Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.

Mar 24, 2025

India's digital advertising industry to be INR 69,856 crores by end-2026: Study

Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Mar 21, 2025

Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation

Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.