ambassador
Bata shows how to step into success with Kartik Aaryan's inspiring journey
Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
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Lifree ropes in actor Rupali Ganguly as brand ambassador
Its digital campaign with the Anupamaa actor is aimed at empowering the elderly to navigate adult incontinence confidently.
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Shuttler PV Sindhu invests in and becomes brand ambassador for Greenday’s ‘Better Nutrition’
With Sindhu on board, the company will try to make nutrition-dense staples more affordable and accessible to everyone, while improving the livelihoods of farmers.
Kiara Advani is the new ‘Caprese girl’
Actor Alia Bhatt was the former brand ambassador of the handbag line from the house of VIP Industries.
Shikhar Dhawan kick-starts #QUEaaRahaHai campaign to mark the launch of Que eyewear brand
The cricketer has also made a strategic investment in Que, being onboarded as its partner and brand ambassador in May 2024.
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