ambassador
Myntra’s ‘Fashion with caution’ turns heads—and trolleys
Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.
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Protean eGov’s campaign presents a human touch to digital transformation
A digital-first campaign inspired by Pankaj Tripathi’s journey showcases Digital Public Infrastructure’s transformative impact on citizens’ lives.
Bata shows how to step into success with Kartik Aaryan's inspiring journey
Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
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Lifree ropes in actor Rupali Ganguly as brand ambassador
Its digital campaign with the Anupamaa actor is aimed at empowering the elderly to navigate adult incontinence confidently.
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Shuttler PV Sindhu invests in and becomes brand ambassador for Greenday’s ‘Better Nutrition’
With Sindhu on board, the company will try to make nutrition-dense staples more affordable and accessible to everyone, while improving the livelihoods of farmers.
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