Myntra’s ‘Fashion with caution’ turns heads—and trolleys

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly dressed individuals face when sporting trendy outfits. With this, the fashion and lifestyle ecommerce destination also introduced its newest ambassador, actor Triptii Dimri, alongside Ranbir Kapoor and Sushant Singh. Myntra’s other celebrity ambassadors include Shahrukh Khan, Kiara Advani, and Karan Johar.

The campaign humorously depicts everyday scenarios where being dressed in Myntra’s trendiest collections unknowingly causes amusing chaos in the surroundings. Whether it's turning heads at airports or inspiring new styles in salons, the campaign showcases how Myntra makes fashion accessible and stylish.

The narrative humorously follows Ranbir Kapoor and Triptii Dimri through a series of amusing mishaps sparked by their stylish appearances. Ranbir’s sharp office formals, delivered through Myntra’s M-Express service, cause a chain of events—accidental tea spills and envious glances. At the airport, his celebrity-inspired look creates such a buzz that one woman even topples over a trolley. Meanwhile, Triptii stuns in her elegant ethnic and evening wear, leaving everyone captivated, all thanks to Myntra’s Shop by Occasion feature.

Adding to the wit, Sushant Singh steps in as the charismatic reporter of these ‘fashion crimes’. In his quintessential style, he narrates these entertaining situations—where a trendy outfit sparks unexpected reactions, from mistaken identities to surprising outcomes in various everyday scenarios. The films capture the hilarity and charm of everyday moments transformed by Myntra’s fashion-forward offerings, proving that while looking trendy is easy, living fashionable might require a touch of caution!

Speaking on the campaign, Ranbir Kapoor said, “Fashion is so much more than just clothes, it's a reflection of your personality and the confidence you carry. Myntra has made it incredibly easy for everyone to discover and embrace their unique style. What I love about this campaign is how it brings fashion to life in such a playful and relatable way, reminding us that looking good can sometimes create moments of unexpected fun and excitement. From sharp office formals to effortless airport looks, Myntra ensures you’re always prepared to make an impression. Being part of this campaign has been an amazing journey, showcasing how fashion can transform not just how you look, but how you feel.”

Speaking on the campaign, Dimri, added, “Fashion is not just about looking good it’s about feeling good, and Myntra makes that effortless. From elegant ethnic wear to trendy evening outfits, the collections bring versatility and vibrancy to everyone’s wardrobe. This campaign captures the magic of how the right outfit can transform not only your look but also your day. It was so much fun to add a humorous spin to fashion, showing that style is not just a choice but a personality statement.”

Speaking on the campaign, Abhishek Gour, director—brand marketing at Myntra said, “With the ‘Fashion with caution’ campaign, we’ve taken a fun and fresh approach to highlight how Myntra’s diverse catalog which enables you to look as fashionable as a celebrity. Ranbir, Triptii, and Sushant bring the perfect blend of charm, relatability, and energy to this campaign, showing how fashion can empower and entertain at the same time. We’re proud to offer something for everyone and help our customers embrace their style confidently while enjoying a dose of lighthearted fun.”

Campaign’s take: Myntra’s latest ‘Fashion with caution’ campaign blends humour, star power, and relatable chaos to make a bold statement in B2C advertising. Featuring Bollywood’s Ranbir Kapoor, rising star Triptii Dimri, and actor Sushant Singh in his Savdhaan India persona, it is a playful twist on how effortlessly chic dressing can unexpectedly disrupt everyday life.

The ads lean on hyperbolic scenarios—Ranbir’s sharp yuppie look sets off a first-class airport commotion, while Triptii’s elegant casual attire triggers an avalanche of popcorn at a cinema. Singh’s witty narration frames these moments as ‘fashion crimes’, adding a layer of satire and familiarity for viewers who recognise him from the TV series that showed real-life crimes.

What’s brilliant here is Myntra’s ability to position itself as the ultimate destination for celebrity-inspired looks at accessible prices, subtly promoting the ease of curating a standout wardrobe. By tapping into humour and situational relatability, the company elevates its brand identity while reaching a younger, aspirational audience.

The takeaway? Looking fashionable isn’t just easy—it’s an experience that’s bound to get people talking (and maybe stumbling). The cultural impact is loud, stylish, and undeniably effective.

Agency: Tilt Brands Solutions

COO: Adarsh Atal

Creative team: Aishwarya Mahurkar, Jonaki Guha, Sudhir Pai, Yashima Yadav, Christina John, Urvashi Shakrani

Account management: Ambalika Sen, Zeba Shaikh, Gabrielle Soans

Production house: Nirvana Films

Director: Kishore Iyyar

Producer: Ranjan Bhowmick

DOP: Mitesh Mirchandani, RK Film

DOP: Satchit Paulose, rest of the films