amit mitra
Aug 01, 2012
'Measurement is a statistical process, can't be error-free; but level of the error can be defined'
Q&A with Paritosh Joshi, independent media and communications consultant, and head of technical committee, RSCI, on the NDTV lawsuit against Nielsen, number of people meters, and issues related to viewership.
Mar 16, 2012
IBF, ISA and AAAI come together to form BARC
BARC will be established with the three entities, IBF, ISA and AAAI holding 60, 20 and 20 percent of the equity
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