Indian Broadcasting Federation (IBF), The Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI) have announced the establishment of the Broadcast Audience Research Council (BARC), a Sec 25 company established to commission and oversee the next generation of broadcast audience research in India.
IBF, ISA and AAAI come together to form BARC
BARC will be established with the three entities, IBF, ISA and AAAI holding 60, 20 and 20 percent of the equity
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