aor
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Mahindra Group appoints APCO as US agency of record
The agency will support U.S. awareness, including tech consulting company Tech Mahindra and agriculture brand Mahindra Ag North America.
Madison Media Sigma bags Crompton Greaves account
The agency will handle the entire range of products of the brand, including fans, lights, lighting fixtures, pumps and electric appliances
Madison World’s Platinum Media wins Dixcy media AOR
The account was previously handled by MPG and is estimated to be at Rs 25 crores
Madison Media Sri Lanka is Media AOR for Commercial Bank
Commercial Bank of Ceylon has appointed Madison Sri Lanka as its media agency of record, after a multi-agency pitch that also involved Ogilvy & Mather, Lowe and Starcom. Sam Balsara, chairman and managing director of Madison World, said, “We are delighted that the No. 1 bank of Sri Lanka has chosen Madison Media to be its partner, and am sure Madison Media will be able to add a lot of strategic value to Commercial Bank of Ceylon to achieve its business objectives.”
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