Campaign India Team
Sep 11, 2015

Cashkaro assigns creative mandate to Enormous

Account won following multi-agency pitch

Cashkaro assigns creative mandate to Enormous
 Enormous has been appointed to handle Cashkaro's creative duties. The account was won following a multi-agency pitch.
 
Enormous will be working on a 360-degree advertising campaign, which will focus on key markets across the country, informed an official statement.
 
Swati Bhargava, co-founder, Cashkaro.com, said, “We are delighted to have Enormous as our creative agency. For a young and growing brand like ours, it is important to communicate with the target audience across touch points. In Enormous we have found the right partner, who has the requisite knowledge and experience in the space."
 
Ashish Khazanchi, managing partner, Enormous, commented, “We're proud to be appointed the agency for CashKaro.com. It's a dynamic organisation with not just an innovative product but vaulting ambition. They are also mature advertisers and we aim to scale up the game with them.”
Source:
Campaign India

Related Articles

Just Published

20 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

20 hours ago

75% of marketers report declining returns on social ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

21 hours ago

63% of Gen Z Indians give high importance to mental ...

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.

23 hours ago

Whodunit by algorithm: Is AI the new auteur?

INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?