Commercial Bank of Ceylon has appointed Madison Sri Lanka as its media agency of record, after a multi-agency pitch that also involved Ogilvy & Mather, Lowe and Starcom.
Sam Balsara, chairman and managing director of Madison World, said, “We are delighted that the No. 1 bank of Sri Lanka has chosen Madison Media to be its partner, and am sure Madison Media will be able to add a lot of strategic value to Commercial Bank of Ceylon to achieve its business objectives.”
Anshuman Verma, chief marketing officer, Commercial Bank of Ceylon, said, “We are delighted to partner with Madison which has an excellent track record of delivering exceptional value. We look forward to partnering with Madison to develop the Commercial Bank brand further”.
Madison Media started operations in Sri Lanka a little over a year ago and today handles clients like Airtel, Allianz insurance and Britannia.
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