b2b marketing
Curating unforgettable brand events—from concept to creation
By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.
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Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
The AI conundrum: Ethics, impacts, and future prospects in B2B Marketing
Businesses must humanise the AI experience and establish clear accountability to uphold ethical standards in marketing, opines Shubhra Sinha of Denave.
Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement
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