Rohit Sakunia
Mar 05, 2025

Why humour in B2B advertising works

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

While humour is rarely associated with ad campaigns by consumer brands, it brings a pleasant deviation when B2B brands do it. Adobe's ad film is one such example. Scroll down below to see the full advertisement.

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