Advertising Opinion
Rohit Sakunia
Mar 05, 2025

Why humour in B2B advertising works

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

While humour is rarely associated with ad campaigns by consumer brands, it brings a pleasant deviation when B2B brands do it. Adobe's ad film is one such example. Scroll down below to see the full advertisement.

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