banerjee

Sep 30, 2024

Tata Capital tells viewers to keep the faith while striving for their goals

The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives.

Jun 25, 2024

The CMO’s MO: In a world of information overload, emotional intelligence cuts through the clutter—Partho Banerjee

Maruti Suzuki India's senior executive officer of marketing and sales balances brand perception with customer expectations to deliver the right messages to its target audience.