bang in the middle
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Groupe SEB India picks Bang in the Middle as creative agency
Having won an integrated mandate, BITM will now work closely with the company on its next phase growth plans for the Indian market.
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Antara Senior Living appoints Bang in the Middle as creative partner
After winning the multi-agency pitch, BITM will work on amplifying the brand's expansion plans across India.
When creativity clashes: The ongoing battle for IP rights during ad pitches
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Vicky Kaushal encourages students to #PrepareWell with Pearson
Watch the film conceptualised by Bang In The Middle here
Advertising in the times of corona: Everything’s changed, everything’s the same
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Grey area: Naresh Gupta, co-founder and managing partner, Bang in the Middle
Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA
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