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Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
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Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys.
As part of the transaction, Jain will transition fully to managing Lionsgate Play and exit Lionsgate.
It revives a legacy tagline to reframe cruising around flexibility, presence and experience-led travel.
The partnership blends gaming, automotive heritage and brand integration through immersive in-game and real-world experiences.