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Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.