bm
Jul 23, 2012
Burson-Marsteller names former White House communications director as worldwide CEO
PR firm Burson-Marsteller has appointed Donald A Baer as worldwide CEO, succeeding Mark Penn, who has held the role since 2005 and is leaving to join Microsoft as corporate vice-president, strategic and special projects.
Feb 17, 2011
BM study finds Asian companies missing opportunities for online engagement
Burson-Marsteller Global Social Media Check-up 2011 examined Fortune Global 100 companies’ use of popular social networking platforms
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