Campaign India Team
Jul 23, 2012

Burson-Marsteller names former White House communications director as worldwide CEO

PR firm Burson-Marsteller has appointed Donald A Baer as worldwide CEO, succeeding Mark Penn, who has held the role since 2005 and is leaving to join Microsoft as corporate vice-president, strategic and special projects.

Donald A Baer
Donald A Baer

Baer served as White House communications director and chief speechwriter for President Bill Clinton. He joined B-M four years ago and has served on the senior management team as worldwide vice-chairman and chief strategy officer. Baer has also served as Chairman of B-M's sister research firm Penn Schoen Berland and will continue in that role.

“Burson-Marsteller continues to be an industry leader with strategic public relations capabilities and a global footprint that few firms can match,” said Sir Martin Sorrell, CEO of Burson-Marsteller’s parent company, WPP. “I am confident the firm’s track record of success and its reputation for delivering results for its clients will continue under Don Baer’s leadership.”

Harold Burson, Burson-Marsteller’s Founding Chairman described Baer's appointment as a "master stroke". “From the time I began working with him four years ago, I regarded him as one of the best-of-the-best public relations professionals I have ever encountered," Burson said. 

Source:
Campaign India

Related Articles

Just Published

30 minutes ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

1 hour ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

23 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

23 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.