brands
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
Achint Setia takes over as Snapdeal’s CEO
Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.
Luxury unleashed: India’s growing appetite for premium
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
Four Indian brands entered the global top 100 ranking.
Love is respect: Virat Kohli champions equality, one small step at a time
Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.
Kinder to launch Indian-flavoured treats to entice young adult consumers
Amedeo Aragona, regional marketing head—Indian subcontinent at Kinder Brands tells Campaign that the Italian confectionary brand wants to capture this buyer cohort in what is now its largest market globally.
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