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India’s digital shift: Open internet emerges as adland’s new frontier
The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.
Mastering the art of budget acrobatics while juggling sky-high expectations
Want to stretch your marketing dollar? GatewAI's co-founder and CMO suggests repurposing content across channels for consistent messaging and maximum reach without breaking the bank.
Marketing reimagined: Thriving amidst economic shifts
Korra India CEO Saket Vaidya reveals game-changing strategies that leverage consumer insight and tech innovations to redefine marketing in today’s rapidly shifting landscape.
Adland gives Union Budget 24-25 a thumbs-up
Its focus on economic growth and digital infrastructure is likely to boost consumer spending, creating fresh opportunities for targeted advertising, especially in rural India.
Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films presents his weekly sketches for Campaign India
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