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Are controversial ads really such a bad thing?
Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.
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Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
Bumble unveils new global campaign, visual identity
To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.
Bumble shows light-hearted exchange between couple after the 'first move'
Watch the film conceptualised by The Script Room
Bumble labels 2020 as the evolution of love
Watch the film conceptualised by DDB Mudra Group
Cannes Contenders 2019: BBDO India
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