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Bumble said it has heard criticism of the ad and is removing it from a global campaign.
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Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.
The change to the global guidelines will apply across WPP's operations.
This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.