campaigns
Mastering the art of budget acrobatics while juggling sky-high expectations
Want to stretch your marketing dollar? GatewAI's co-founder and CMO suggests repurposing content across channels for consistent messaging and maximum reach without breaking the bank.
Campaign India Digital Crest Awards 2024: Shortlists announced
Five-member jury for the awards also revealed.
How AR filters and CGI are giving modern marketing campaigns a facelift
Augmented reality and CGI are helping brands redefine consumer connections with campaigns that successfully resonate with consumers.
The changing face of advertising campaigns in India
We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.
IAS partners with Pinterest, Reddit to provide AI-driven brand safety measurement
The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.
Mira Kapoor seeks to spark honest conversations for Akind skincare brand
She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.
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