![Campaign India Digital Crest Awards 2024: Shortlists announced](https://cdn.i.haymarketmedia.asia/?n=campaign-india%2fcontent%2f20240801083051_Untitled+design.jpg&h=570&w=855&q=100&v=20170226&c=1)
Shortlists for the 2024 edition of the Campaign India Digital Crest Awards have been announced. The jury for this year's event consisted of:
- Binda Dey, group CMO, Knight Rider Sports
- Aruna, Daryanani, director and business head, Amazon miniTV
- Sunder Venketraman, head of content, creator and monetisation ecosystem-Josh App, VerSe Innovation
- Gaurav Balani, deputy general manager-marketing, Infiniti Mall
- Nitin Malhotra, vice president- marketing, Livpure
Winners will be announced on 6 August 2024 through an on-ground event in Mumbai. Shortlisted entrants can reach out to Dinika Tahilramani or Ayushi Singh to register their presence for the event.
Entry Category | Entrant Company | Brand | Entry Title |
Digital Craft - Best Writing | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
Digital Strategy | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
Integrated | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
Long-term Strategy | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
Online Video - Long form (Over 180 seconds) | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
Social Cause - Campaign for an NGO | BBDO India | 103 Women safety helpline | 103 Women safety helpline |
Social Cause - Social Cause Supported by a Corporate/Brand | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
Use of Social Media in a Campaign | BBDO India | Ariel | See the signs of 'Silent separation' #ShareTheLoad |
Viral Marketing Campaign | BBDO India | 103 Women safety helpline | 103 Women safety helpline |
Online Marketing | Brand David Communications | Parachute Advansed | Summer #NoBaalBanka Campaign |
Online Video - Short form (180 seconds or less) | Brand David Communications | Parachute Advansed | Holi #NoBaalBanka Campaign |
Online Video - Short form (180 seconds or less) | Brand David Communications | Parachute Advansed | Not A Women's Day Campaign |
Digital Strategy | Brand David Communications | Livon | Long Term Content Strategy on Instagram |
Online Video - Long form (Over 180 seconds) | Brand David Communications | Livon | Uncut with Livon – Express In Style |
Online Video - Short form (180 seconds or less) | Brand David Communications | Livon | Uncut with Livon – All Hair is Not Straight |
Real Time Advertising | Brand David Communications | Set Wet | Set Wet - Valentines Day |
Viral Marketing Campaign | Brand David Communications | Set Wet | Set Wet - Valentines Day |
Best use of AI | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
Content Community | Interactive Avenues | Prime Video | Aspirants breaks the fourth wall to enter the world of UPSC |
Digital Craft - Art Direction/Communication in digital Design | Interactive Avenues | Skoda Auto India | Skoda Exploration Calendar |
Digital Craft - Art Direction/Communication in digital Design | Interactive Avenues | Mother Dairy | Ice Cream Land |
Digital Strategy | Interactive Avenues | Amazon Prime | Prime Beyond Limits: Showcasing a World of Benefits |
Digital Strategy | Interactive Avenues | Mahindra Tractors India | Mahindra Tractors becomes the powerhouse of energy for India and the world. |
Digital Strategy | Interactive Avenues | Amazon Fresh | Amazon Fresh makes an epic comeback |
Digital Strategy | Interactive Avenues | Mahindra Supro | Mahindra Supro Duo - The First Digital Launch |
Digital Strategy | Interactive Avenues | Mahindra Auto | Mahindra's Boundary-Breaking Move at World Cup 2023 |
Format Innovation | Interactive Avenues | Mahindra Auto | Mahindra's Boundary-Breaking Move at World Cup 2023 |
Insight-Led Programmatic Buying | Interactive Avenues | Mahindra THAR | Mahindra Thar presents #ExploreTheImpossible |
Integrated | Interactive Avenues | Prime Video | Indian Police Force and Gen AI get action fans into the Copverse |
Integrated | Interactive Avenues | Amazon Fresh | Amazon Fresh - Power of Proximity |
Integrated | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
Long-term Strategy | Interactive Avenues | Amazon Fresh | Amazon Fresh - Power of Proximity |
Loyalty | Interactive Avenues | The Lego Group | From Clicks to Bricks: LEGO's ecommerce journey through passion points |
Media Innovation | Interactive Avenues | Mahindra Auto | Mahindra's boundary-breaking move in ICC World Cup 2023 |
Media Innovation | Interactive Avenues | Prime Video | Aspirants breaks the fourth wall to enter the world of UPSC |
Media Innovation | Interactive Avenues | Mother Dairy | Mother Dairy increases booth footfalls using a hyper-local strategy |
Media Innovation | Interactive Avenues | Kohler India | Bold Look of Kohler through Samsung CTV |
Media Innovation | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
Online Commerce Campaign - Customer engagement | Interactive Avenues | The Lego Group | Rising with Ninjago: Building Bonds, Creating Memories |
Online Video - Short form (180 seconds or less) | Interactive Avenues | Amazon Fresh | Amazon Fresh makes an epic comeback |
Online Video - Short form (180 seconds or less) | Interactive Avenues | Mahindra XUV 3OO | Mahindra XUV300 packs a big punch using hyper-personalization |
Online Video - Short form (180 seconds or less) | Interactive Avenues | Amazon Prime | Prime Beyond Limits: Showcasing a World of Benefits |
Online Video - Short form (180 seconds or less) | Interactive Avenues | Skoda Auto India | Skoda Makar Sankranti |
Real Time Advertising | Interactive Avenues | Mahindra Thar | Mahindra Thar presents #ExploreTheImpossible |
Real Time Advertising | Interactive Avenues | Mangaldeep | Bhagwan Se Dosti |
Search - SEO/Paid search | Interactive Avenues | The Pink Foundry | SEO Strategy of The Pink Foundry |
Showcase | Interactive Avenues | Sheroes Hangout Cafe - Chhanv Foundation | Ek Macchhli Paani Mein Gayi – The Acid Attack Survivor's Version |
Social Cause - Campaign for an NGO | Interactive Avenues | Sheroes Hangout Cafe - Chhanv Foundation | Ek Macchhli Paani Mein Gayi – The Acid Attack Survivor's Version |
Social Cause - Social Cause Supported by a Corporate/Brand | Interactive Avenues | Sunfeast Yippee! Noodles | Yippee Create Magic - Plastic to Parks |
Social Cause - Social Cause Supported by a Corporate/Brand | Interactive Avenues | UP Warriorz | UP Warriorz – Trash Talk Clean Up |
Use of Data - For CRM | Interactive Avenues | Tanishq | From Clicks to Bricks: Tanishq's Hyperlocal Triumph in Omnichannel Marketing |
Use of Social Media in a Campaign | Interactive Avenues | Prime Video | Indian Police Force and Gen AI get action fans into the Copverse |
Use of Social Media in a Campaign | Interactive Avenues | Mahindra XUV7OO | How an influencer-led strategy skyrocketed purchase intent for Mahindra XUV700 |
Use of Social Media in a Campaign | Interactive Avenues | Mahindra Tractors India | Mahindra Tractors becomes the powerhouse of energy for India and the world. |
Use of Social Media in a Campaign | Interactive Avenues | Sunfeast Dark Fantasy | Dark Fantasy - Biting into a million fantasies |
Innovation in E-Commerce | Interactive Avenues | The Lego Group | From Clicks to Bricks: Lego's ecommerce journey through passion points |
Best use of AI | Pixelfox | ITC Bingo! Mad Angles | Bingo AI Meme Gallery |
Experiential | Schbang | Britannia Industries Limited | 4th Umpire |
Integrated | Schbang | Britannia | Jim Jam Pops - Product launch |
Social Cause - Social Cause Supported by a Corporate/Brand | Schbang | Happydent | Sign to Smile (World Smile Day) |
Use of Social Media in a Campaign | Schbang | Britannia | Jim Jam Pops - Product launch |
Online Video - Short form (180 seconds or less) | The Minimalist | Parle Hide & Seek | Seek The Hidden Prizes |
Use of Social Media in a Campaign | The Minimalist | Parle Hide & Seek | Seek The Hidden Prizes |
Digital Craft - Best Writing | Toaster | Swiggy Dineout | Be like Sharmaji ki beti |
Digital Craft - Best Writing | Toaster | Google Search | Google Search - Dhoondege Toh Milega |
Loyalty | Toaster | Do more with Google on Android | |
Online Marketing | Toaster | Google Search | Google Search - Dhoondege Toh Milega |
Online Video - Short form (180 seconds or less) | Toaster | Myntra Beauty | Find Your Own Beauty |
Online Video - Short form (180 seconds or less) | Toaster | Google India | Google Search - Dhoondege Toh Milega |
Online Video - Short form (180 seconds or less) | Toaster | Tinder | You Up? |
Online Video - Short form (180 seconds or less) | Toaster | Google Search | Google Search - Dhoondege Toh Milega (Anmol Sidhu) |
Online Video - Short form (180 seconds or less) | Toaster | Do more with Google on Android | |
Best use of AI | White Rivers Media | Pulse Candy, DS Group | The Pulse of Defiance - Reimagined through AI |
Experiential | White Rivers Media | Amazon miniTV | Pop, Lock, and Break |
Integrated | White Rivers Media | Zee Studios | Gadar 2 |
Media Innovation | White Rivers Media | Amazon miniTV | Pop, Lock, and Break |
Online Video - Long form (Over 180 seconds) | White Rivers Media | Sunrise Pure Spices, ITC Limited | Agragamini |
Use of Social Media in a Campaign | White Rivers Media | Zee Studios | Gadar 2 |
Use of Social Media in a Campaign | White Rivers Media | Zee Studios | Gadar 2 |
Viral Marketing Campaign | White Rivers Media | Pop, Lock, and Break | Pop, Lock, and Break |
Viral Marketing Campaign | White Rivers Media | Zee Studios | Gadar 2 |
Display | Xapads Media | Asian Paints : Mera Wala Mood via Madison Media by Xapads | Asian Paints : Mera Wala Mood via Madison Media by Xapads |
Display | Xapads Media | Airtel | Latest iPhone launch ft Airtel || Xapads |
Insight-Led Programmatic Buying | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
Loyalty | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
Media Innovation | Xapads Media | Ultratech | UltraTech - Ghar ek Mauka Ek |
Media Innovation | Xapads Media | Ultratech | UltraTech - Ghar ek Mauka Ek |
Online Commerce Campaign - Customer engagement | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
Online Commerce Campaign - Customer acquisition | Xapads Media | Red Bus | Red Bus CPI Campaign ft Allu Arjun via Xapads Media |
Online Commerce Campaign - Customer acquisition | Xapads Media | Bajaj FInServe | Bajaj FinServe | Xapads Media Pay less, gain more with Personal Loan campaign |
Online Marketing | Xapads Media | Ultratech | UltraTech - Ghar ek Mauka Ek |
Integrated | Youngun | Britannia | Britannia Croissant Internship |
Use of Social Media in a Campaign | Youngun | Netflix India | Netflix India X Ganji Chudail |
Viral Marketing Campaign | Youngun | Swiggy Instamart | Swiggy Instamart X CSK 'Custest Fan' |
Viral Marketing Campaign | Youngun | Britannia | Britannia Croissant Internship |