Campaign India Team
Aug 01, 2024

Campaign India Digital Crest Awards 2024: Shortlists announced

Five-member jury for the awards also revealed.

Campaign India Digital Crest Awards 2024: Shortlists announced

Shortlists for the 2024 edition of the Campaign India Digital Crest Awards have been announced. The jury for this year's event consisted of:

  • Binda Dey, group CMO, Knight Rider Sports
  • Aruna, Daryanani, director and business head, Amazon miniTV
  • Sunder Venketraman, head of content, creator and monetisation ecosystem-Josh App, VerSe Innovation
  • Gaurav Balani, deputy general manager-marketing, Infiniti Mall
  • Nitin Malhotra, vice president- marketing, Livpure

Winners will be announced on 6 August 2024 through an on-ground event in Mumbai. Shortlisted entrants can reach out to Dinika Tahilramani or Ayushi Singh to register their presence for the event. 

Entry Category Entrant Company Brand Entry Title
Digital Craft - Best Writing BBDO India Ariel  See the signs of 'Silent separation' #ShareTheLoad
Digital Strategy BBDO India Ariel See the signs of 'Silent separation' #ShareTheLoad
Integrated  BBDO India Ariel See the signs of 'Silent separation' #ShareTheLoad
Long-term Strategy BBDO India Ariel See the signs of 'Silent separation' #ShareTheLoad
Online Video - Long form (Over 180 seconds) BBDO India Ariel See the signs of 'Silent separation'  #ShareTheLoad
Social Cause - Campaign for an NGO BBDO India 103 Women safety helpline 103 Women safety helpline
Social Cause - Social Cause Supported by a Corporate/Brand BBDO India Ariel See the signs of 'Silent separation'  #ShareTheLoad
Use of Social Media in a Campaign BBDO India Ariel See the signs of 'Silent separation'  #ShareTheLoad
Viral Marketing Campaign BBDO India 103 Women safety helpline 103 Women safety helpline
Online Marketing Brand David Communications Parachute Advansed Summer #NoBaalBanka Campaign
Online Video - Short form (180 seconds or less) Brand David Communications Parachute Advansed Holi #NoBaalBanka Campaign
Online Video - Short form (180 seconds or less) Brand David Communications Parachute Advansed Not A Women's Day Campaign
Digital Strategy Brand David Communications Livon Long Term Content Strategy on Instagram
Online Video - Long form (Over 180 seconds) Brand David Communications Livon Uncut with Livon – Express In Style
Online Video - Short form (180 seconds or less) Brand David Communications Livon Uncut with Livon – All Hair is Not Straight
Real Time Advertising Brand David Communications Set Wet Set Wet - Valentines Day
Viral Marketing Campaign Brand David Communications Set Wet Set Wet - Valentines Day
Best use of AI Interactive Avenues Sunfeast Dark Fantasy  Dark Fantasy - Biting into a million fantasies
Content Community Interactive Avenues Prime Video Aspirants breaks the fourth wall to enter the world of UPSC
Digital Craft - Art Direction/Communication in digital Design Interactive Avenues Skoda Auto India Skoda Exploration Calendar
Digital Craft - Art Direction/Communication in digital Design Interactive Avenues Mother Dairy Ice Cream Land
Digital Strategy Interactive Avenues Amazon Prime Prime Beyond Limits: Showcasing a World of Benefits
Digital Strategy Interactive Avenues Mahindra Tractors India Mahindra Tractors becomes the powerhouse of energy for India and the world.
Digital Strategy Interactive Avenues Amazon Fresh Amazon Fresh makes an epic comeback
Digital Strategy Interactive Avenues Mahindra Supro Mahindra Supro Duo - The First Digital Launch
Digital Strategy Interactive Avenues Mahindra Auto Mahindra's Boundary-Breaking Move at World Cup 2023
Format Innovation Interactive Avenues Mahindra Auto Mahindra's Boundary-Breaking Move at World Cup 2023
Insight-Led Programmatic Buying Interactive Avenues Mahindra THAR Mahindra Thar presents #ExploreTheImpossible
Integrated  Interactive Avenues Prime Video Indian Police Force and Gen AI get action fans into the Copverse
Integrated  Interactive Avenues Amazon Fresh Amazon Fresh - Power of Proximity
Integrated  Interactive Avenues Sunfeast Dark Fantasy  Dark Fantasy - Biting into a million fantasies
Long-term Strategy Interactive Avenues Amazon Fresh Amazon Fresh - Power of Proximity
Loyalty Interactive Avenues The Lego Group From Clicks to Bricks: LEGO's ecommerce journey through passion points
Media Innovation Interactive Avenues Mahindra Auto Mahindra's boundary-breaking move in ICC World Cup 2023
Media Innovation Interactive Avenues Prime Video Aspirants breaks the fourth wall to enter the world of UPSC
Media Innovation Interactive Avenues Mother Dairy Mother Dairy increases booth footfalls using a hyper-local strategy
Media Innovation Interactive Avenues Kohler India Bold Look of Kohler through Samsung CTV
Media Innovation Interactive Avenues Sunfeast Dark Fantasy Dark Fantasy - Biting into a million fantasies
Online Commerce Campaign -  Customer engagement Interactive Avenues The Lego Group Rising with Ninjago: Building Bonds, Creating Memories
Online Video - Short form (180 seconds or less) Interactive Avenues Amazon Fresh Amazon Fresh makes an epic comeback
Online Video - Short form (180 seconds or less) Interactive Avenues Mahindra XUV 3OO Mahindra XUV300 packs a big punch using hyper-personalization
Online Video - Short form (180 seconds or less) Interactive Avenues Amazon Prime Prime Beyond Limits: Showcasing a World of Benefits
Online Video - Short form (180 seconds or less) Interactive Avenues Skoda Auto India Skoda Makar Sankranti
Real Time Advertising Interactive Avenues Mahindra Thar Mahindra Thar presents #ExploreTheImpossible
Real Time Advertising Interactive Avenues Mangaldeep Bhagwan Se Dosti
Search - SEO/Paid search Interactive Avenues The Pink Foundry SEO Strategy of The Pink Foundry
Showcase Interactive Avenues Sheroes Hangout Cafe - Chhanv Foundation Ek Macchhli Paani Mein Gayi – The Acid Attack Survivor's Version
Social Cause - Campaign for an NGO Interactive Avenues Sheroes Hangout Cafe - Chhanv Foundation Ek Macchhli Paani Mein Gayi – The Acid Attack Survivor's Version
Social Cause - Social Cause Supported by a Corporate/Brand Interactive Avenues Sunfeast Yippee! Noodles Yippee Create Magic - Plastic to Parks
Social Cause - Social Cause Supported by a Corporate/Brand Interactive Avenues UP Warriorz UP Warriorz – Trash Talk Clean Up
Use of Data - For CRM Interactive Avenues Tanishq From Clicks to Bricks: Tanishq's Hyperlocal Triumph in Omnichannel Marketing
Use of Social Media in a Campaign Interactive Avenues Prime Video Indian Police Force and Gen AI get action fans into the Copverse
Use of Social Media in a Campaign Interactive Avenues Mahindra XUV7OO How an influencer-led strategy skyrocketed purchase intent for Mahindra XUV700
Use of Social Media in a Campaign Interactive Avenues Mahindra Tractors India Mahindra Tractors becomes the powerhouse of energy for India and the world.
Use of Social Media in a Campaign Interactive Avenues Sunfeast Dark Fantasy  Dark Fantasy - Biting into a million fantasies
Innovation in E-Commerce Interactive Avenues The Lego Group From Clicks to Bricks: Lego's ecommerce journey through passion points
Best use of AI Pixelfox ITC Bingo! Mad Angles Bingo AI Meme Gallery
Experiential Schbang Britannia Industries Limited 4th Umpire
Integrated  Schbang Britannia Jim Jam Pops - Product launch
Social Cause - Social Cause Supported by a Corporate/Brand Schbang Happydent Sign to Smile (World Smile Day)
Use of Social Media in a Campaign Schbang Britannia Jim Jam Pops - Product launch
Online Video - Short form (180 seconds or less) The Minimalist Parle Hide & Seek Seek The Hidden Prizes
Use of Social Media in a Campaign The Minimalist Parle Hide & Seek Seek The Hidden Prizes
Digital Craft - Best Writing Toaster Swiggy Dineout Be like Sharmaji ki beti
Digital Craft - Best Writing Toaster Google Search Google Search - Dhoondege Toh Milega
Loyalty Toaster Google Do more with Google on Android
Online Marketing Toaster Google Search Google Search - Dhoondege Toh Milega
Online Video - Short form (180 seconds or less) Toaster Myntra Beauty Find Your Own Beauty
Online Video - Short form (180 seconds or less) Toaster Google India Google Search - Dhoondege Toh Milega
Online Video - Short form (180 seconds or less) Toaster Tinder You Up?
Online Video - Short form (180 seconds or less) Toaster Google Search Google Search - Dhoondege Toh Milega (Anmol Sidhu)
Online Video - Short form (180 seconds or less) Toaster Google Do more with Google on Android
Best use of AI White Rivers Media Pulse Candy, DS Group The Pulse of Defiance - Reimagined through AI
Experiential White Rivers Media Amazon miniTV Pop, Lock, and Break
Integrated  White Rivers Media Zee Studios Gadar 2
Media Innovation White Rivers Media Amazon miniTV Pop, Lock, and Break
Online Video - Long form (Over 180 seconds) White Rivers Media Sunrise Pure Spices, ITC Limited Agragamini
Use of Social Media in a Campaign White Rivers Media Zee Studios Gadar 2
Use of Social Media in a Campaign White Rivers Media Zee Studios Gadar 2
Viral Marketing Campaign White Rivers Media Pop, Lock, and Break Pop, Lock, and Break
Viral Marketing Campaign White Rivers Media Zee Studios Gadar 2
Display Xapads Media Asian Paints : Mera Wala Mood via Madison Media by Xapads Asian Paints : Mera Wala Mood via Madison Media by Xapads
Display Xapads Media Airtel Latest iPhone launch ft Airtel || Xapads
Insight-Led Programmatic Buying Xapads Media Red Bus Red Bus CPI Campaign ft Allu Arjun via Xapads Media
Loyalty Xapads Media Red Bus Red Bus CPI Campaign ft Allu Arjun via Xapads Media
Media Innovation Xapads Media Ultratech UltraTech - Ghar ek Mauka Ek
Media Innovation Xapads Media Ultratech UltraTech - Ghar ek Mauka Ek
Online Commerce Campaign -  Customer engagement Xapads Media Red Bus Red Bus CPI Campaign ft Allu Arjun via Xapads Media
Online Commerce Campaign - Customer acquisition Xapads Media Red Bus Red Bus CPI Campaign ft Allu Arjun via Xapads Media
Online Commerce Campaign - Customer acquisition Xapads Media Bajaj FInServe Bajaj FinServe | Xapads Media Pay less, gain more with Personal Loan campaign
Online Marketing Xapads Media Ultratech UltraTech - Ghar ek Mauka Ek
Integrated  Youngun Britannia Britannia Croissant Internship
Use of Social Media in a Campaign Youngun Netflix India Netflix India X Ganji Chudail
Viral Marketing Campaign Youngun Swiggy Instamart Swiggy Instamart X CSK 'Custest Fan'
Viral Marketing Campaign Youngun Britannia Britannia Croissant Internship

 

Source:
Campaign India

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