communication
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Can the client-agency relationship evolve from dread to collaboration?
Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.
Crisis communication: Controlling the uncontrollable
With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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Crafting credibility: The power of authentic ESG storytelling
To thrive in today’s conscious market, companies must blend business goals with genuine ESG narratives.
Confectionery brand Loyka scouts for advertising agency
EXCLUSIVE: The chosen agency will be expected to work on brand communication for online, OOH and print on a project basis.
Chennai emerges as India's leading city of ‘serial binge-watchers’: Godrej Interio’s HomeScapes study
Hyderabad follows closely with 34% respondents identifying themselves as binge-watchers at home.
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